Having a high-quality business website is a great asset for any company to have, especially when some businesses, rely on 100% of new leads to come via their site.
So having a well-designed and user-friendly website can help you attract new customers, promote your products or services, and grow your business is what is needed. This is why you need to choose your web designer carefully, there’s quite literally millions of companies out there, yet, always choose quality over just being offered a cheap price.
So, with so many web design companies here in cardiff to choose from, it can be difficult to know where to start in terms of picking a website designer for your business.
This guide may offer you some tips, of some of things you should keep in mind, when designing a website for your business:
Keep it simple
When it comes to a small business website, we think that its often best to keep the design simple yet do everything that your company needs .
Now obviously we don’t mean so minimalist, that the website doesn’t do what you want, but we think by keeping things simple, in terms of good design, using white hat seo and hiring an experienced web developer to build your company website, so all glitches are fixed, then you can build the site your business needs.
A cluttered, busy website will only serve to confuse and frustrate visitors, for example a homepage that has too much text, might deter a shopper, from making a purchase and increase the bounce rate.
So, keep the design of your site clean and simple, and focus on delivering clear, concise content marketing.
Make it easy to navigate
Your website should have a menu, that’s really easy to navigate, so that shoppers can find the information they are looking for very easily. Use clear and descriptive menus, and make sure that your most important pages are just a few clicks away.
Write compelling content marketing
The content marketing on your website should be well-written.
Avoid using jargon or overly technical language, and focus on delivering clear, helpful information.
Your content marketing should also be updated regularly to ensure that it is relevant and accurate.
Optimise for search engines
If you want your small business website to be successful, in terms of obtaining sales, you’ll need to make sure it is optimised for search engines. This means using white hat seo, and providing helpful and informative content marketing.
Make sure your site is mobile-friendly
With so many people using smartphones and tablets to purchase products and services, it’s important to make sure that your website is what web designers call mobile-friendly.
This means designing a website that can be easily viewed on a smaller screen, and ensuring that all of your content marketing can be accessed on a mobile device.
Promote your site
Once your small business website is up and running, you’ll need to promote your website to get the word out. Use social media, such as facebook email marketing, and also ppc, to spread the word about your site.
By following these tips, you can create a high-quality small business website that will help you attract new customers.